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First mover advantage for Tesco
One of the longest subscribers to The Score, Tesco use our insights to inform weekly trading as well as strategic decision making
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The pace of change in customer behaviour and attitudes has been a constant challenge to understand. The Score is an innovative but crucially flexible continuous pulse of the nation. The quality of storytelling has been engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​
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Naomi Kasolowsky​, Tesco
Group Insight Director
“The Score helps us to better understand consumers' needs and feelings and, in turn, provide people with better help and advice. It's been a vital source of regular insight which we've been able to plug directly into our content and communications planning.​"
John Stammers​
Brand & Communications Planning Manager, Which?
Award-winning insights
The Score is operated by Kokoro, which was named Agency of the Year by Aura two years in a row
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