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Consumer centricity, reimagined 

Each week we unpick the mood of the nation and consumers' emerging needs better than anyone else

We call it – The Score

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Change before you're forced to

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Consumers in freeze, stuck as they try to decide which parts of pandemic life to keep and which 'old world' things to ressurect

Add to that a few more headaches:

  • Living alongside the virus

  • War in the Ukraine

  • Soaring inflation

  • Coping with the NHS backlog

  • Lacking trust in instititions

Change is here

The Score will show you how to adapt

Less barometer, more compass 

We hate monitoring and loathe looking back

The Score is in touch - and then a step ahead

The Score wins ambitious brands' attention because it maps the way forward

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Pop your bubble

Trusting your gut is dangerous

In the hybrid-working bubble, you can get it wrong

It's not enough to say 'we're all in different boats'

You need to know what the boats look and feel like

And, crucially, where they're headed next 

The Score will put you in command

Ooze customer

We talk to over 2,000 consumers week in week out 

Our subscribers are more than well-informed 

They always have killer insights to share

They can guide with confidence 

And inspire teams to champion all things customer

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See ahead

Fast, in tune and always looking to what’s next  Exploring shifting mindsets on big topics

Obsessed with navigating the next 18 months

The Score doesn't just react, it predicts

It helps brands innovate and plan ahead 

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Get a life

Escape the hassle of patching data together

End the strain of trying to unite multiple sources

Cut through to insights fast
The Score offers everything you need in one place
We live and breathe every detail

You can focus on turning insight into action 

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Know The Score

Find advantage

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Every Friday, straight to your inbox

The latest on consumer optimism

Their front-of-mind needs/wants

The risks to their spending behaviour 

How habits are changing

Raise the profile of customer insight 

Have better business conversations

Make decisions with confidence 

Make comms feel so right 

Supercharge your NPD

Feel confident

The sample of dreams - 2,000 every week 
Powerful insights within 24 hours of fieldwork

104 weeks of The Score experience under our belt 

An award-winning senior team 

One goal - predict what's next for consumers

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Next release: Friday 27th May 

Rocket fuel for ambitious brands

 
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Happy subscribers

 
The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​

Naomi Kasolowsky​

Group Insight Director

Tesco 

 

Next release: Friday 27th May