Consumer centricity, reimagined
Each week we unpick the mood of the nation and consumers' emerging needs better than anyone else
We call it – The Score
Change before you're forced to
Unprecedented times. An over-used phrase but nonetheless true.
Do you really know what's going on? If you're not talking to people every week, we can guarantee you don't.
Here are some of the things we've looked at recently:
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soaring inflation and what people are doing to cope
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healthy habits at a time of squeezed income
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Christmas dreams - hopes and dreams for a cost-of-living festive season
We follow every twist and turn.
The Score will show you how to adapt
Less barometer, more compass
We hate monitoring and loathe looking back
The Score is in touch - and then a step ahead
The Score wins ambitious brands' attention because it maps the way forward
Pop your bubble
Trusting your gut is dangerous
In the hybrid-working bubble, you can get it wrong
It's not enough to say 'we're all in different boats'
You need to know what the boats look and feel like
And, crucially, where they're headed next
The Score will put you in command
Ooze customer
We talk to over 2,000 consumers week in week out
Our subscribers are more than well-informed
They always have killer insights to share
They can guide with confidence
And inspire teams to champion all things customer
See ahead
Fast, in tune and always looking to what’s next Exploring shifting mindsets on big topics
Obsessed with navigating the next 18 months
The Score doesn't just react, it predicts
It helps brands innovate and plan ahead
Get a life
Escape the hassle of patching data together
End the strain of trying to unite multiple sources
Cut through to insights fast
The Score offers everything you need in one place
We live and breathe every detail
You can focus on turning insight into action
Know The Score
Find advantage
Every Friday, straight to your inbox
The latest on consumer optimism
Their front-of-mind needs/wants
The risks to their spending behaviour
How habits are changing
Raise the profile of customer insight
Have better business conversations
Make decisions with confidence
Make comms feel so right
Supercharge your NPD
Feel confident
The sample of dreams - 2,000 every week
Powerful insights within 24 hours of fieldwork
104 weeks of The Score experience under our belt
An award-winning senior team
One goal - predict what's next for consumers
Next release: Friday 2nd December
Rocket fuel for ambitious brands
Happy subscribers
The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.
Naomi Kasolowsky
Group Insight Director
Tesco