The game favours those who move fast - and with The Score's insights, you will
The Score’s weekly insights on the ever-changing world of your consumers allow you to anticipate their needs and desires before they even know these themselves. To outpace the competition, you need to move quickly - and The Score helps you do just that.
A study unlike any other
We've been gathering insights for three years, and it's safe to say we've revolutionised the industry. The Score surveys 2,000 people every week and tracks the lives of 30 households. Our study is the largest and most comprehensive in the UK. We don’t just provide insights - we provide a competitive edge.
Too many brands focus solely on their own little corner of the market. The Score reveals the whole picture meaning you won't miss opportunities to connect with customers on a deeper level.
We do the heavy lifting
At The Score, we gather valuable insights every week and transform these into four distinct opportunities for businesses. Freed of the burden of dredging through data, you'll be able to think creatively and make informed decisions - keeping you nimble in today's challenging economy.
Need to know facts about The Score
Over three years of continuous data
Ethnographic insights from 30 households
Reports coverage regular hot topics
Dozens of subscribers - almost 100% retention
Over 300k survey completes to date
Investigates all aspects of UK life
Packages to suit all sizes of company
Run the UK's Insight Agency of the Year
We understand timing is crucial. We've developed unique analytical skills to deliver lightning-fast insights within 24 hours of fieldwork, which we then present in a briefing deck every Friday. Equipped with The Score's unparalleled ability to anticipate key issues, you'll feel more in tune with the nation than ever before.
The Score is operated by Kokoro, which was named Agency of the Year in 2022 by Aura's and The Market Research Society.
At The Score, we specialise in joining the dots and crafting compelling stories from evidence that others might overlook. Our approach delivers accurate narratives, context, and perspective. This sets us apart. It makes The Score an indispensable tool for ambitious brands wanting to make informed, winning decisions.
Find advantage with The Score
Raise the profile of customer insight within your company
Put the customer at the heart of every business conversation
Boost colleague engagement by fostering a customer-centric culture
Feel empowered by understanding what's really going on (not just what the papers say)
Harness insights to get a reality check that frees you from 'same old' thinking
Ensure your comms feel in sync with current reality and future hopes/dreams
Cut risk and uncertainty by basing decisions on real data and insights
Identify and address potential issues before these become major problems
Supercharge NPD by addressing consumer pain points
Identify new market opportunities with confidence and stay ahead of the curve
Grow market share by outpacing your rivals at every turn
Rocket fuel for ambitious brands
The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.
The Score answers the big questions. It helps us understand customer mood and new behaviours. It plays a pivotal role in our business planning - short and long-term - ensuring we optimise performance
I love the webinars, always engaging and give you a real taste for how consumers are really feeling and acting. The insights we get from The Score drive decision-making every single day
Group Insight Director
Head of Insight
O2 Virgin Media
Head of Insight
The Crown Estate