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The Score by Kokoro: See how consumers are feeling and acting with our weekly insights on consumer mood and new behaviors.
Harness The Score's insights to foster a customer-centric culture in your company

The game favours those who move fast - and with The Score's insights, you will

The Score’s weekly insights on the ever-changing world of your consumers allow you to anticipate their needs and desires before they even know these themselves. To outpace the competition, you need to move quickly - and The Score helps you do just that.

The Score by Kokoro: Get the latest insights on consumer mood and new behaviours with our weekly report.
The Score by Kokoro: Gain a deeper understanding of consumer mood and new behaviours with our powerful insights tool.

A study unlike any other

We've been gathering insights for three years, and it's safe to say we've revolutionised the industry. The Score surveys 2,000 people every week and tracks the lives of 30 households. Our study is the largest and most comprehensive in the UK. We don’t just provide insights - we provide a competitive edge.

About

Think big

Too many brands focus solely on their own little corner of the market. The Score reveals the whole picture meaning you won't miss opportunities to connect with customers on a deeper level.

The Score by Kokoro: Helps you outpace rivals at every move with our weekly insights on consumer mood and new behaviours.

We do the heavy lifting

At The Score, we gather valuable insights every week and transform these into four distinct opportunities for businesses. Freed of the burden of dredging through data, you'll be able to think creatively and make informed decisions - keeping you nimble in today's challenging economy.

Kokoro's The Score: revolutionising market insights with our weekly consumer study

Need to know facts about The Score

Kokoro Global - award-winning insight agency

Over three years of continuous data

Kokoro Global - award-winning insight agency

Ethnographic insights from 30 households

Kokoro Global - award-winning insight agency

Reports coverage regular hot topics

Kokoro Global - award-winning insight agency

Dozens of subscribers - almost 100% retention

Kokoro Global - award-winning insight agency

Over 300k survey completes to date

Kokoro Global - award-winning insight agency

Investigates all aspects of UK life

Kokoro Global - award-winning insight agency

Packages to suit all sizes of company

Kokoro Global - award-winning insight agency

Run by the UK's Insight Agency of the Year

Lightning fast

We understand timing is crucial. We've developed unique analytical skills to deliver lightning-fast insights within 24 hours of fieldwork, which we then present in a briefing deck every Friday. Equipped with The Score's unparalleled ability to anticipate key issues, you'll feel more in tune with the nation than ever before.

Fast read
The Score - Unlock growth with weekly insights into consumer mood & behaviour
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Outpace rivals with The Score, a tool providing dynamic, weekly consumer insights
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Spot market opportunities with The Score's robust weekly consumer behaviour study
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Transform business decisions with The Score's comprehensive weekly consumer study
Self-serve
Empower your brand with The Score's weekly insights on consumer mood & behaviours

Award-winning insights

The Score is operated by Kokoro, which was named Agency of the Year in 2022 by Aura and The Market Research Society.

Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency

Powerful insight

At The Score, we specialise in joining the dots and crafting compelling stories from evidence that others might overlook. Our approach delivers accurate narratives, context, and perspective. This sets us apart. It makes The Score an indispensable tool for ambitious brands wanting to make informed, winning decisions.

The Score by Kokoro: Your tool for informed decision-making and business growth

Find advantage with The Score

  • Raise the profile of customer insight within your company

  • Put the customer at the heart of every business conversation

  • Boost colleague engagement by fostering a customer-centric culture

  • Feel empowered by understanding what's really going on (not just what the papers say)

  • Harness insights to get a reality check that frees you from 'same old' thinking

  • Ensure your comms feel in sync with current reality and future hopes/dreams

  • Cut risk and uncertainty by basing decisions on real data and insights

  • Identify and address potential issues before these become major problems

  • Supercharge NPD by addressing consumer pain points

  • Identify new market opportunities with confidence and stay ahead of the curve

  • Grow market share by outpacing your rivals at every turn

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