Optimism is 10% pts lower than the same week in 2021

The problem is not the ‘here and now’

The problem is the belief that tough challenges lie ahead

Now, forced to face into high energy bills

The reality of the NI hike hits

Consumers resolve to live moderately 

This is much easier said than done

The average family have few ways to square the cost-of-living 

Government, brands and banks are not seen to be helping

Accessible, passionate influencers are gaining momentum 

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