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Think big
Too many brands focus solely on their own little corner of the market. The Score reveals the whole picture meaning you won't miss opportunities to connect with customers on a deeper level
Find advantage with The Score
We specialise in joining the dots and crafting compelling stories from evidence that others might overlook. This sets us apart. It makes The Score an indispensable tool for ambitious brands wanting to make informed, winning decisions.
Raise the profile of customer insight within your company
Get a reality check that frees you from 'same old' thinking
Supercharge NPD by addressing consumer pain points​
Put the customer at the heart of every business conversation
Ensure your comms feel in sync with current reality and future hopes
Identify new market opportunities with confidence
Foster a customer-centric culture - and boost engagement
Cut risk and uncertainty by basing decisions on real data and insights
Grow market share by outpacing your rivals at every turn
Understand what's really going on (not just what the papers say)
Address potential issues before these become major problems
Stay ahead of the curve and lead debate in your business
A study unlike any other
We've been gathering insights for three years, and it's safe to say we've revolutionised the industry. The Score surveys 2,000 people every week and tracks the lives of 30 households. Our study is the largest and most comprehensive in the UK. We don’t just provide insights - we provide a competitive edge
Need to know facts about The Score
Over three years of continuous data
Ethnographic insights from 30 households
Reports coverage regular hot topics
Dozens of subscribers - almost 100% retention
Over 350k survey completes to date
Investigates all aspects of UK life
Packages to suit all sizes of company
Run by the UK's Insight Agency of the Year
Rocket fuel for ambitious brands
Happy subscribers
The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​
The Score answers the big questions. It helps us understand customer mood and new behaviours.  It plays a pivotal role in our business planning - short and long-term - ensuring we optimise performance
I love the webinars, always engaging and give you a real taste for how consumers are really feeling and acting. The insights we get from The Score drive decision-making every single day
Naomi Kasolowsky​
Group Insight Director
Tesco
Claire Rainey
Head of Insight
O2 Virgin Media
Kirsty Garrett
Head of Insight
The Crown Estate
Award-winning insights
The Score is operated by Kokoro, which was named Agency of the Year in 2022 by Aura and The Market Research Society.
