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Think big

Too many brands focus solely on their own little corner of the market. The Score reveals the whole picture meaning you won't miss opportunities to connect with customers on a deeper level

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Find advantage with The Score

We specialise in joining the dots and crafting compelling stories from evidence that others might overlook. This sets us apart. It makes The Score an indispensable tool for ambitious brands wanting to make informed, winning decisions.

The Score by Kokoro: Your tool for informed decision-making and business growth

Raise the profile of customer insight within your company

Get a reality check that frees you from 'same old' thinking

Supercharge NPD by addressing consumer pain points

Put the customer at the heart of every business conversation

Ensure your comms feel in sync with current reality and future hopes

Identify new market opportunities with confidence

Foster a customer-centric culture - and boost engagement

Cut risk and uncertainty by basing decisions on real data and insights

Grow market share by outpacing your rivals at every turn

Understand what's really going on (not just what the papers say)

Address potential issues before these become major problems

Stay ahead of the curve and lead debate in your business

The Score by Kokoro: Gain a deeper understanding of consumer mood and new behaviours with our powerful insights tool.

A study unlike any other

We've been gathering insights for three years, and it's safe to say we've revolutionised the industry. The Score surveys 2,000 people every week and tracks the lives of 30 households. Our study is the largest and most comprehensive in the UK. We don’t just provide insights - we provide a competitive edge

Need to know facts about The Score

Kokoro Global - award-winning insight agency

Over three years of continuous data

Kokoro Global - award-winning insight agency

Ethnographic insights from 30 households

Kokoro Global - award-winning insight agency

Reports coverage regular hot topics

Kokoro Global - award-winning insight agency

Dozens of subscribers - almost 100% retention

Kokoro Global - award-winning insight agency

Over 350k survey completes to date

Kokoro Global - award-winning insight agency

Investigates all aspects of UK life

Kokoro Global - award-winning insight agency

Packages to suit all sizes of company

Kokoro Global - award-winning insight agency

Run by the UK's Insight Agency of the Year

Broad topic coverage

The Score’s weekly insights on the ever-changing world of your consumers allow you to anticipate their needs and desires before they even know these themselves

The Score by Kokoro: Get the latest insights on consumer mood and new behaviours with our weekly report.

Rocket fuel for ambitious brands

Clients
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
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The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands

Happy subscribers

The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​
The Score answers the big questions. It helps us understand customer mood and new behaviours.  It plays a pivotal role in our business planning - short and long-term - ensuring we optimise performance 
    I love the webinars, always engaging and give you a real taste for how consumers are really feeling and acting. The insights we get from The Score drive decision-making every single day

Naomi Kasolowsky​

Group Insight Director

Tesco 

Claire Rainey
Head of Insight

O2 Virgin Media

Kirsty Garrett
Head of Insight

The Crown Estate

Award-winning insights

The Score is operated by Kokoro, which was named Agency of the Year in 2022 by Aura and The Market Research Society.

Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
Kokoro Award-winning insight agency
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