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The Score

Christmas

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Christmas a critical quarter?

Buisness planning started?

Anticipate questions coming thick and fast?

We've got you!

5 years of data

450,000 consumer interviews

Award-winning story telling

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The definitive Christmas report

Our popular Christmas series returns for it's 5th year 

Trusted by ambitious brands where Christmas results matter - the likes of Aldi, Tesco, Hotel Chocolat and Dunelm 

The Score helps you plan, anticipate and pivot

  • What kind of Christmas are consumers hoping for?

  • How excited are consumers for Christmas?

  • How big will it be? How many people at the table?

  • Will spend come early or late?

  • What messages will be most motivating?

  • If money gets tighter, what gets cut?

Got you covered

Everything from big-picture planning to in-flight adaptations

Predictions 

2024 predictions 

June

When will we get going?

What Christmas do we dream of?

How big will we go?

Where will we look to cut back?

What spend will we protect at all costs?

Report 3

Dream vs. reality

November

How are we spending?

How are dream home/gifts going?

Which ads are getting remembered?

Which messages drive momentum?

Which offer mechanics are working?

Report 1

The dream

September

How is our dream changing?

How big? How many people at the table?

What could encourage a splurge?

Hopes for dinner, gifts, home & socials?

What/when will consumers plan/spend?

Report 4

Final mile

December

What’s spent and where will the rest go?

Will we bank or spend any savings?

What are the plans we settle on?

How is our dream for meals/food going?

What shortcuts will we revert to?

Report 2

The plan

October

Which messages resonate?

Which brands are standing out?

What £/% of wallet is spent/still to go?

Will Black Friday be big?

How are we shopping food/home/gifts?

Report 5

Lessons for 2025

January

Who was happy with the Xmas they got?

Which aspects will we cling to next year?

What do we hope for in 2025?

Where will we put our spend and energy?

What are priorities for the first quarter?

6 reports
Pricing

Brilliant value

Get bang for your buck on Christmas insights

Cherry-picked Christmas

Dip in for the moments your business needs answers most

£4,250 +VAT

Pay as you go, per report

Complete Christmas

Maximise opportunities at each stage of Christmas

£12,750 +VAT

Access all Christmas reports

Complete quarter

Stay ahead during the toughest quarter, from gifts to energy bills

£22,750 +VAT

Access all Christmas reports

Unlock our 'Core' subscription for Oct, Nov and Dec

Fancy a taster?

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Qual and quant 

Lift and drop outputs

Exec summaries
Commercial 
opportunities

Trusted by 47 of the UK's most ambitious businesses

The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
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