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Transforming consumer focus: a game-changing approach

The Score - a weekly insights service that helps you stay on top of ever-changing trends and anticipate your consumers' needs
Harness The Score's insights to foster a customer-centric culture in your company
About

Change before you're forced to

Raise your profile with The Score's in-depth, weekly consumer insights

Unprecedented times. An over-used phrase but nonetheless true.

Do you really know what's going on? If you're not talking to people every week, we can guarantee you don't. 

Here are some of the things we've looked at recently:

  • soaring inflation and what people are doing to cope

  • healthy habits at a time of squeezed income

  • hopes and dreams for the year ahead against a cost-of-living crisis 

We follow every twist and turn.

The Score will show you how to adapt

Less barometer, more compass 

We hate monitoring and loathe looking back

The Score is in touch - and then a step ahead

The Score wins ambitious brands' attention because it maps the way forward

Supercharge your business strategy with The Score's weekly consumer behaviour study

Pop your bubble

Trusting your gut is dangerous

It's not enough to say 'we're all in different boats'

You need to know what the boats look and feel like

And, crucially, where they're headed next 

The Score will put you in command

Ooze customer

We talk to over 2,000 consumers week in week out 

Our subscribers are more than well-informed 

They always have killer insights to share

They can guide with confidence 

And inspire teams to champion all things customer

Make winning business decisions with insights from The Score's comprehensive study

See ahead

Fast and in tune

Always looking to what’s next 

Obsessed with navigating the next 18 months

The Score doesn't just react, it predicts

Ensure your business resonates with consumers using The Score's weekly study

Get a life

Escape the hassle of patching data together

Cut through to insights fast
The Score offers everything you need in one place
We live and breathe every detail

You can focus on turning insight into action 

The Score by Kokoro: Vital insights for brands eager to outpace competition

Know The Score

Find advantage

Grasp new market opportunities with The Score's weekly consumer insight

Every Friday, straight to your inbox

The latest on consumer optimism

Their front-of-mind needs/wants

The risks to their spending behaviour 

How habits are changing

Raise the profile of customer insight 

Have better business conversations

Make decisions with confidence 

Make comms feel so right 

Supercharge your NPD

Feel confident

The sample of dreams - 2,000 every week 
Powerful insights within 24 hours of fieldwork

145 weeks of The Score experience under our belt 

An award-winning senior team 

One goal - predict what's next for consumers

Experience unrivalled business growth with insights from The Score's weekly study
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Next release: Friday 10th March 2023

Rocket fuel for ambitious brands

Clients
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands
The Score: rocket fuel for ambitious brands

Happy subscribers

Testimonials
The Score is an innovative but crucially flexible continuous pulse on the nation, the quality of storytelling is engaging and topical. We have been able to leverage it every week to make important decisions. A sign of a team thinking commercially.​

Naomi Kasolowsky​

Group Insight Director

Tesco 

Contact

Next release: Friday 10th March 2023

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