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Holistic 
understanding

Customers live in a vast and ever-changing world. To truly serve them, you must understand every facet of their lives and anticipate their needs before they even know they have them. That's why The Score delves into a broad range of topics, diving deep on a regular basis to ensure comprehensive coverage

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Finance

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Understanding money confidence and priorities - from spending to debts to energy bills to banking

For a flavour of our outputs - get instant access to a money attitudes chapter 

Socio-political

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Unpicking consumer reactions to topical matters from government priorities to NHS to sustainability  

For a flavour of our outputs - get instant access to a topical chapter 

Events

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Revealing how consumers plan to celebrate events and needs for brands to meet from Christmas to Valentines

For a flavour of our outputs - get instant access to a Christmas chapter 

Home

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Understanding the changing role of home and consumers' hopes vs. reality from design to moving/buying

For a flavour of our outputs - get instant access to a home chapter

Food

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Exploring changing needs in food - from use of pubs to needs from supermarkets to recipes to special diets 

For a flavour of our outputs - get instant access to a food chapter 

Digital

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Discovering consumers' changing interactions with the world of tech and online from devices to AI

For a flavour of our outputs - get instant access to a tech chapter 

Categories

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Diving into specific categories to understand changing needs from mobile to beauty to garden to second-hand

For a flavour of our outputs - get instant access to a chapter about premium 

Work

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Exploring attitudes towards work from job satisfaction across sectors to pay rises to hopes for work and WFH

For a flavour of our outputs - get instant access to a work chapter

Lifestyle

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Identifying growing needs in daily life and downtime from TV to gaming to days out to nights in

For a flavour of our outputs - get instant access to a lifestyle chapter 

Health

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Examining health issues of most importance to consumers, covering mental and physical health

For a flavour of our outputs - get instant access to a wellbeing chapter 

Audiences

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Examining different needs, hopes, fears and behaviours across consumer groups from location to families to income 

For a flavour of our outputs - get instant access to a chapter about affluence 

Travel

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Idenitfying hopes for holidays and changing needs or realities from planning to booking to location 

For a flavour of our outputs - get instant access to a travel chapter 

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A-Z

Advertising hot buttons

Afghanistan

AI

Alcohol

Amazon Prime Day

Attitudes to food/diet

Attitudes to money

Attitudes to tech

Attitudes towards life

Autumn/winter
Bank holidays

Bad habits

Bank collapse

Barriers to happiness

Barriers to holiday booking

Bills

Black Friday
Books/games/puzzles/toys

Boomeranging

Brexit
Broadband services

Budgets/statements

Business outlook

Cafes/coffee shops/fast food outlets
Car maintenance

Cars

Category consideration

Category purchasing

Changing food habits

Channel preferences

Charities

Childcare

Christmas

Climate change
Clothing, accessories/ footwear

Cognitive errors

Coping strategies

Coronation
Cosmetics/toiletries/beauty

Council tax

Covid

Crime

Day trips

Discretionary spend

DIY

Dry January

Easter

Eating out

Energy/heating usage

Equity release

Eurovision
Father's Day

Exercise

Exercise

Financial flexibility

Flights and airports

Food to go

Football

Gaming
Garden

Gender politics

Gifting

Government priorities

Government satisfaction

Government support

Greed-flation

Halloween

Health concerns

Health management

Health/wellbeing

Hidden worries

High fat, high sugar

Holiday destinations

Holiday experiences

Holiday funding

Holiday hopes and fears

Hopes and fears

Hopes for coming year

Hopes for home

Hopes for next job

Immigration

Impact of money

Income, savings, debts

Inflationary concern

Insurance

Interest rates concerns

International Women's Day

Internet habits

Iran

January sales

Life goals/progress

Likelihood of moving

Likelihood of redundancy

Likes/dislikes about  property

Live events

Local councils

Local elections

Local neighbourhoods

Me time

Medical problems

Medicines or medical care
Mobile phones

Mobile Phones

Money saving tactics

Mortgages

Mother's Day

Motivation
National Lottery draws/games

New Year’s intentions

New Year's Eve

NHS

Online activities

Online purchasing

Optimism/outlook

Organics

Out-of-home activities

Passover

Pay/pay increases

Payment method

Pension age changes

Personal events/celebrations

Personal priorities

Pets
Pets/animal supplies 

Photos

Planning horizons

Present buying

Pride month

Property status

Pub and restaurants

Public transport

Ramadan

Rental property

Resilience

Role of home

Royal family

Savings approaches/priorities

Savings barriers

School holidays

School/education

Screening/appointments

Search for alternative providers

Second hand/trade-ins

Self-care

Shopping attitudes

Shortages

Signs of depression

Simpler life

Sleeping habits and barriers

Social media

Socialising

Socio political predictions

Sources of happiness

Spending guilt

Spending intentions

Sports equipment

Spread payments

Spring/summer

Strike action

Subscription services

Supermarkets used

Support offered by brands

Sustainability

Tactics for staying well

Takeaways usage/attitudes

Terms and conditions

The Queen's passing

Trusted organisations

TV channels

Types of diet followed

Ukraine war

Use of credit/loans

Vaccinations

Valentine's Day

Vaping/smoking

Vegan/vegetarian habits

Views of key supermarkets

Views of NHS/local doctors

Voter ID

Voting intention

Weight Management

Work enjoyment

Working from home

World Cup

Worries for others

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