
Topics covered
Customers live in a vast and ever-changing world. To truly serve them, you must understand every facet of their lives and anticipate their needs before they even know they have them. Brands that only see a small piece of the puzzle risk missing the mark entirely, even if they are doing everything right within their own pocket of the consumer's world. That's why The Score delves into a broad range of topics, diving deep on a regular basis to ensure comprehensive coverage
Socio-political

Abortion
Afghanistan
Brexit
Budgets/statements
Charities
Climate change
Covid
Crime
Gender politics
Government priorities
Government satisfaction
Immigration
Iran
Local councils
Local elections
Local neighbourhoods
NHS
Public transport
Royal family
Socio political predictions
Strike action
Sustainability
Trusted organisations
Ukraine war
Voter ID
Voting intention
What is/isn’t working
Events

Amazon Prime Day
Autumn/winter
Bank holidays
Black Friday
Christmas
Coronation
Dry January
Easter
Eurovision
Father's Day
Halloween
International Women's Day
January sales
Mother's Day
New Year's Eve
Passover
Personal events/celebrations
Pride month
Ramadan
School holidays
Spring/summer
The Queen's passing
Valentine's Day
World Cup
Food/diet

Alcohol
Attitudes to food/diet
Cafes/coffee shops/fast food outlets
Changing food habits
Diet
Food to go
High fat, high sugar
Money-saving tactics
Organics
Supermarkets used
Pub and restaurants
Takeaways usage/attitudes
Types of diet followed
Vegan/vegetarian habits
Views of key supermarkets
Online and tech

AI
Digital wellbeing
Online activities
Internet habits
Online purchasing
Attitudes to tech
Social media
Subscription services
TV channels
Device ownership
Health/wellbeing

Bad habits
Barriers to happiness
Dealing with problems
Dental habit/health
Exercise
Health concerns
Health management
Hidden worries
Impact of money
Medical problems
Motivation
Resilience
Screening/appointments
Signs of depression
Sleeping habits and barriers
Sources of happiness
Tactics for staying well
Vaccinations
Vaping/smoking
Views of NHS/local doctors
Weight Management
Worries for others
Personal finance

Attitudes to money
Bank collapse
Bills
Cognitive errors
Coping strategies
Council tax
Use of credit/loans
Discretionary spend
Energy/heating usage
Financial flexibility
Government support
Greed-flation
Income, savings, debts (£s)
Inflationary concern
Insurance
Interest rates concerns
Money saving tactics
Mortgages
Planning horizons
Savings approaches/priorities
Savings barriers
Search for alternative providers
Spending guilt
Terms and conditions
Spread payments
Category purchasing

Category consideration*
Category purchasing*
Channel preferences
Delivery options
Shopping attitudes
Spending intentions
Present buying
Second hand/trade-ins
Shortages
Support offered by brands
Payment method
*Categories covered
Medicines or medical care
Broadband services
Mobile phone
An online subscription or app
An electrical or technology device
Sports equipment
Garden, DIY or home products
Clothing, accessories or footwear
Books/games/puzzles/toys/crafts
Cosmetics/toiletries/beauty
Pets/animal supplies
Car maintenance products/MOT/car services
National Lottery draws/games
Second-hand
Property

DIY/gardening participation
Equity release
Hopes for home
Likelihood of moving
Likes/dislikes about current property
Property status
Rental property
Role of home
Lifestyle/daily life

Advertising hot buttons
Attitudes towards life
Bad habits
Boomeranging
Cars
Childcare
Day trips
Eating out
Exercise
Flights and airports
Football
Gaming
Gifting
Hope and fears
Hopes for coming year
Life goals/progress
Live events
Me time
Mobile Phones
New Year’s intentions
Optimism/outlook
Out-of-home activities
Personal events/celebrations
Personal priorities
Pets
Photos
School holidays
School/education
Self-care
Simpler life
Socialising
Holidays

Accommodation types
Barriers to booking
Bookings – timings/where to
Enjoyment
Holiday funding
Holiday hopes and fears
Money-saving tactics
Working life

Business outlook
Enjoyment
Hopes for next job
Likelihood of redundancy
Pay/pay increases
Pension age changes
Sources of happiness
Working from home