2 years of smaller than usual Christmases - where
(alongside a little heartbreak), many found silver linings: fewer obligations, less stress, new traditions, more me-time and a smaller bill at the end of it all
After a taste of the simple life and with cost-of-living weighing heavy - what does Christmas 2022 hold?
The heads up on Christmas
Each week we unpick the mood of the nation and consumers' emerging needs better than anyone else. We call it – The Score
The Score offers a range of regular subscriptions, but at Christmas we do something special - and offer a slice of The Score to help you and your business see ahead and navigate the toughest quarter
Got you covered
Everything from big-picture planning to in-flight adaptations
Start in summer and chase the story through to predicting needs in 2023
When will we get going?
What Christmas do we dream of?
How big will we go?
Where will we look to cut back?
What spend will we protect at all costs?
Dream vs. reality
How are we spending?
How are dream home/gifts going?
Which ads are getting remembered?
Which messages drive momentum?
Which offer mechanics are working?
How is our dream changing?
How big? How many people at the table?
What could encourage a splurge?
Hopes for dinner, gifts, home & socials?
What/when will consumers plan/spend?
What’s spent and where will the rest go?
Will we bank or spend any savings?
What are the plans we settle on?
How is our dream for meals/food going?
What shortcuts will we revert to?
Which messages resonate?
Which brands are standing out?
What £/% of wallet is spent/still to go?
Will Black Friday be big?
How are we shopping food/home/gifts?
Lessons for 2023
Who was happy with the Xmas they got?
Which aspects will we cling to next year?
What do we hope for in 2023?
Where will we put our spend and energy?
What are priorities for the first quarter?
Huge sample sizes - 2,000 per week
+4 years benchmark data on Christmas
Dedicated senior team