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Our latest one-off report is here

It's called Headstart, and we promise it’s a game-changer. It identifies the top 10 consumer pain points right now, and offers powerful solutions for businesses looking to grow in challenging times.

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New from  The Score

Believe us, you need it!

As consumers struggle to break free from financial constraints and low spirits, they are looking for brands that can help them live a bigger and better life in 2023. Winning them over requires gaining their trust, helping them gain control, and reframing mindsets. To succeed in this competitive landscape, brands need to understand and address the top consumer needs for the year ahead.

"The Score is our invaluable compass. You’ve brought the inside track on consumers to the forefront of the business so we feel equipped in an ever changing landscape. ​"

O2 Virgin Media

10 pain points and opportunities

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10 chapters

3 years of data 

300,000 sample 

Qual and quant 

Holistic consumer view

Insights for multiple sectors 

Money | Health | Food | Drink | Hospitality Leisure | Events | Travel | Clothing | Home 

The total package

The way The Score reports is unique. Your Headstart reporting suite will provide everything you need to understand the topic, see opportunity, and cascade the information to every corner of your organisation. This isn’t research that will sit on the shelf. We promise this report will deliver more ROI than anything else you'll commission this year. Here’s everything you'll get.

Full report
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Full deck of slides which uncovers the evidence behind the 10 opportunities and lets you discover potential brand actions

5 mins key messages
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Highlights summarised in a 5-minute video - perfect for distributing widely to create a customer-first mindset across your business

Customer footage
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First-hand evidence of customer challenges in their own words - a powerful call to action for all stakeholders

Video debrief download
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A fast-paced, one-hour presentation of findings by leading researchers from The Score, complete with extra narrative around the 10 opportunities

Biggest study of its kind

Our research spans three years, surveying 2,000 people every week and tracking the lives of 30 households - making it the largest and most comprehensive in the UK. Over that time it's won the trust of many of Britain's most successful and ambitious brands.

The Score is always fresh and interesting, with lots of inspiration and examples of applications 

Ruth Hinton, Vue


Brilliant value

The Score offers customised packages, allowing businesses of all sizes to gain a competitive edge by making data-driven decisions.



£3k saving

- Headstart report

- Key messages video

- Customer video
- Debrief video download

Early bird offer: £2,950

Save £1,000 if bought before 31 March 

Most popular!


£3k saving

3-months subscription* to the The Score 

Plus £500 discount on Headstart deliverables

- Report

- Key messages video

- Customer video

- Debrief video download

Best value


£3k saving

6-months subscription* to the The Score 

Plus free Headstart deliverables

- Report

- Key messages video

- Customer video

- Debrief video download

£4,000 saving
£1,500 saving
£1,000 saving

* Based on montly package

Trusted by the UK's top brands

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Ready to find out more?

Whether you're a startup or an established brand, The Score Headstart is an indispensable resource to help you stay ahead of the competition and thrive in 2023.

Its brought to you by Kokoro - crowned Agency of the Year by both Aura and the MRS in 2022.

Contact the Score today to get your hands

on Headstart and start making a difference in people's lives.

Thanks, we'll be in touch soon

Register interest
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