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See ahead

We scrutinise the latest data to predict what the future will hold for businesses and consumers.

Every fortnight, we share emerging consumer needs you need to prepare for and discuss what's to come for businesses

Cut risk with The Score: informed decisions based on real consumer insights

Don't get caught off guard

Stay connected to consumers with The Score's weekly mood and behaviour study

The future is uncertain. Now, more than ever, businesses find themselves guessing, rather than predicting what their customers will do next.


Wouldn't it be nice to have a crystal ball? 

We do.


Award-winning predictions

We have a dedicated team of researchers, award-winning curious minds, a 250,000 sample and a community of 50 straight talking UK households who we speak to every week.

Time and time again, they've called it first

The Score by Kokoro: Your key to understanding the nation's consumer behaviour

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