Untapped opportunities
The OBR forecasts 4 years before disposable income returns to 2019 levels
Our results show consumer fears for finances remain high, but have stopped climbing
Is this good news? Well, they also claim life to be boring, show low confidence levels and are struggling to make progress
The actual good news? In tension there always lies opportunity: there's a competitive advantage up for grabs - consumers don't just want to 'live small' for the foreseeable, they need help finding joy and freedom, crucially without losing control
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How will cost-of-living shape decisions over the next 3-6 months?
What's the reality check on people's finances right now?
How is socialising changing?
What are consumers yearning for? Which itches are unscratched?
Who is trusted right now? How are they building trust?
Where will consumers splurge?
How far ahead are consumers looking? What are they hopeful for?
What messages are resonating right now?
How is the role of home changing?
Who is thriving? Who is struggling most? What messages do they want?
Which narratives should brands champion?
What will consumers cut back?
Rocket fuel your thinking
Join Alison Bainbridge and Laura Gillespie and harness the unrivalled power of a 3-year study with over 300,000 interviews
Alison and Laura will dive deep into consumer hot buttons and unlock a world of untapped potential
In a landscape where consumers are no longer in crisis mode but still searching for direction, seize the opportunity to lead the way:
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revealing the growing needs that will shape the next 3-6 months
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unveiling what consumers are truly yearning for
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providing winning narratives that resonate
