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The Score

Christmas

on

Got questions coming thick and fast?

  • How excited are consumers for Christmas?

  • How are their plans progressing?

  • How late will spend come?

  • What messages are most motivating?

  • If money gets tighter, what gets cut?

We've interviewed 350,000 people

to give you answers 

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Got you covered

Everything from big-picture planning to in-flight adaptations

Report 1

2023 predictions 

Avaliable now

When will we get going?

What Christmas do we dream of?

How big will we go?

Where will we look to cut back?

What spend will we protect at all costs?

Report 4

Dream vs. reality

17th Nov

How are we spending?

How are dream home/gifts going?

Which ads are getting remembered?

Which messages drive momentum?

Which offer mechanics are working?

Report 2

The dream

Avaliable now

How is our dream changing?

How big? How many people at the table?

What could encourage a splurge?

Hopes for dinner, gifts, home & socials?

What/when will consumers plan/spend?

Report 5

Final mile

8th Dec

What’s spent and where will the rest go?

Will we bank or spend any savings?

What are the plans we settle on?

How is our dream for meals/food going?

What shortcuts will we revert to?

Report 3

The plan

20th Oct

Which messages resonate?

Which brands are standing out?

What £/% of wallet is spent/still to go?

Will Black Friday be big?

How are we shopping food/home/gifts?

Report 6

Lessons for 2024

12th Jan

Who was happy with the Xmas they got?

Which aspects will we cling to next year?

What do we hope for in 2023?

Where will we put our spend and energy?

What are priorities for the first quarter?

6 reports
Pricing

Brilliant value

Cherry-picked Christmas

Dip in for the moments your business most needs answers

£4,250 +VAT

Pay as you go, per report

Complete Christmas

Maximise opportunities at each stage of Christmas

£12,750 +VAT

Access all Christmas reports

Complete quarter

Stay ahead during the toughest quarter, from gifts to energy bills

£22,750 +VAT

Access all Christmas reports

Unlock our 'Core' subscription for Oct, Nov and Dec

Fancy a taster?

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350,000 sample size 

Qual and quant 

Lift and drop outputs

Exec summaries
Commercial 
opportunities

Trusted by 47 of the UKs most ambitious businesses

The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
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