The Score
Christmas
on
Where will consumers minds be on Christmas this year?
Togetherness was the happy surprise of Christmas 2022. This year, the cost-of-living pressure, could create strict spend limits. But determined to make this year special, Christmas could be the moment to get a dose of fun and fretless
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We've interviewed 350,000 people to predict the months ahead
Be in the know and retain an edge in the toughest golden quarter yet
Be informed on Christmas
Each week we unpick the mood of the nation and consumers' emerging needs better than anyone else.
We call it – The Score
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The Score offers a range of regular subscriptions, but at Christmas we do something special - and offer a slice of The Score to help you and your business see ahead and navigate the toughest quarter
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Got you covered
Everything from big-picture planning to in-flight adaptations
Start in summer and chase the story through to predicting needs in 2024
2023 predictions
Avaliable now!
When will we get going?
What Christmas do we dream of?
How big will we go?
Where will we look to cut back?
What spend will we protect at all costs?
Dream vs. reality
17th Nov
How are we spending?
How are dream home/gifts going?
Which ads are getting remembered?
Which messages drive momentum?
Which offer mechanics are working?
The plan
15th Sept
How is our dream changing?
How big? How many people at the table?
What could encourage a splurge?
Hopes for dinner, gifts, home & socials?
What/when will consumers plan/spend?
Final mile
8th Dec
What’s spent and where will the rest go?
Will we bank or spend any savings?
What are the plans we settle on?
How is our dream for meals/food going?
What shortcuts will we revert to?
Preparations underway
20th Oct
Which messages resonate?
Which brands are standing out?
What £/% of wallet is spent/still to go?
Will Black Friday be big?
How are we shopping food/home/gifts?
Lessons for 2024
12th Jan
Who was happy with the Xmas they got?
Which aspects will we cling to next year?
What do we hope for in 2023?
Where will we put our spend and energy?
What are priorities for the first quarter?
Huge sample sizes - 2,000 per week
+4 years benchmark data on Christmas
Dedicated senior team
