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The Score

Christmas

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Where will consumers minds be on Christmas this year?

Togetherness was the happy surprise of Christmas 2022. This year, the cost-of-living pressure, could create strict spend limits. But determined to make this year special, Christmas could be the moment to get a dose of fun and fretless

We've interviewed 350,000 people to predict the months ahead 

Be in the know and retain an edge in the toughest golden quarter yet

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Be informed on Christmas

Each week we unpick the mood of the nation and consumers' emerging needs better than anyone else.

We call it – The Score

The Score offers a range of regular subscriptions, but at Christmas we do something special - and offer a slice of The Score to help you and your business see ahead and navigate the toughest quarter 

Toughest Christmas ever, get ahead 

Got you covered

Everything from big-picture planning to in-flight adaptations

Start in summer and chase the story through to predicting needs in 2024

2023 predictions 

Avaliable now!

When will we get going?

What Christmas do we dream of?

How big will we go?

Where will we look to cut back?

What spend will we protect at all costs?

Dream vs. reality

17th Nov

How are we spending?

How are dream home/gifts going?

Which ads are getting remembered?

Which messages drive momentum?

Which offer mechanics are working?

The plan

15th Sept

How is our dream changing?

How big? How many people at the table?

What could encourage a splurge?

Hopes for dinner, gifts, home & socials?

What/when will consumers plan/spend?

Final mile

8th Dec

What’s spent and where will the rest go?

Will we bank or spend any savings?

What are the plans we settle on?

How is our dream for meals/food going?

What shortcuts will we revert to?

Preparations underway

20th Oct

Which messages resonate?

Which brands are standing out?

What £/% of wallet is spent/still to go?

Will Black Friday be big?

How are we shopping food/home/gifts?

Lessons for 2024

12th Jan

Who was happy with the Xmas they got?

Which aspects will we cling to next year?

What do we hope for in 2023?

Where will we put our spend and energy?

What are priorities for the first quarter?

6 reports

Huge sample sizes - 2,000 per week

+4 years benchmark data on Christmas

Dedicated senior team

Pricing

Brilliant value

Cherry-picked Christmas

£4,250

Pay as you go,

per report

Complete Christmas

£12,750

Access all 5 reports

Complete quarter

£22,750

Access all 5 reports

Plus, monthly 

subscription for Oct, Nov and Dec to The Score 

Predictions out now - fancy a taster?

7 big opportunities 
this Christmas 

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350,000 sample size 

Qual and quant 

Exec summaries
Activation 
opportunities

Trusted by 47 of the UKs most ambitious businesses

The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
The Score - rocket fuel for ambitious brands
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Get ahead this Christmas

Register interest

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Thanks, we will be in touch

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