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Everything from big-picture planning to in-flight adaptations

Start in summer and chase the story through to predicting needs in 2024

2023 predictions 

Avaliable now!

When will we get going?

What Christmas do we dream of?

How big will we go?

Where will we look to cut back?

What spend will we protect at all costs?

Dream vs. reality

17th Nov

How are we spending?

How are dream home/gifts going?

Which ads are getting remembered?

Which messages drive momentum?

Which offer mechanics are working?

The plan

15th Sept

How is our dream changing?

How big? How many people at the table?

What could encourage a splurge?

Hopes for dinner, gifts, home & socials?

What/when will consumers plan/spend?

Final mile

8th Dec

What’s spent and where will the rest go?

Will we bank or spend any savings?

What are the plans we settle on?

How is our dream for meals/food going?

What shortcuts will we revert to?

Preparations underway

20th Oct

Which messages resonate?

Which brands are standing out?

What £/% of wallet is spent/still to go?

Will Black Friday be big?

How are we shopping food/home/gifts?

Lessons for 2024

12th Jan

Who was happy with the Xmas they got?

Which aspects will we cling to next year?

What do we hope for in 2023?

Where will we put our spend and energy?

What are priorities for the first quarter?

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