The definitive Christmas report
Our popular Christmas series returns for it's 5th year
Trusted by ambitious brands where Christmas results matter - the likes of Aldi, Tesco, Hotel Chocolat, Dunelm and Next
The Score helps you plan, anticipate and pivot
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What kind of Christmas are consumers hoping for?
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How excited are consumers for Christmas?
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How big will it be? How many people at the table?
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Will spend come early or late?
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What messages will be most motivating?
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If money gets tighter, what gets cut?
Got you covered
Everything from big-picture planning to in-flight adaptations
Report 1
2024 predictions
June
When will we get going?
What Christmas do we dream of?
How big will we go?
Where will we look to cut back?
What spend will we protect at all costs?
Report 4
Dream vs. reality
November
How are we spending?
How are dream home/gifts going?
Which ads are getting remembered?
Which messages drive momentum?
Which offer mechanics are working?
Report 2
The dream
September
How is our dream changing?
How big? How many people at the table?
What could encourage a splurge?
Hopes for dinner, gifts, home & socials?
What/when will consumers plan/spend?
Report 5
Final mile
December
What’s spent and where will the rest go?
Will we bank or spend any savings?
What are the plans we settle on?
How is our dream for meals/food going?
What shortcuts will we revert to?
Report 3
The plan
October
Which messages resonate?
Which brands are standing out?
What £/% of wallet is spent/still to go?
Will Black Friday be big?
How are we shopping food/home/gifts?
Report 6
Lessons for 2025
January
Who was happy with the Xmas they got?
Which aspects will we cling to next year?
What do we hope for in 2025?
Where will we put our spend and energy?
What are priorities for the first quarter?
Brilliant value
Early-bird offers valid for all orders made before 31 May 2024
Trusted by 47 of the UK's most ambitious businesses
